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Carnival Cruise Line – Lunch and Learn

March 16, 2017 @ 12:00 pm – 1:00 pm
Cherry Creek Office
650 S Cherry St
Denver, CO 80246
Mimma Waters
Company Name Carnival Cruise Line
Company Representative and brief Bio Mimma Waters
Company Representatives Title Business Development Director – WA OR ID AK CO UT MT WY
Email Address
Phone 2063139770
Product Updates 1. Carnival Horizon debuting Spring 2018 2. Ship Shuffle and refurbishments 3. Carnival Journeys
How does your company compare to competitors? 1. We have 25 ships in our fleet that offer a wide range of options from 3 to 15 nights. That’s more ships and options than any other cruise line. 2. We offer more home ports around North America than any other brand. 3. We are proud to offer fun, quality cruise vacations at a great price.
Company Key Website Features is our travel agent portal. It has 5 tabs that run across the top of the page. Booking Tools, Marketing Tools, Training, Resource Center and Sales. Under “Booking Tools” travel agents can make individual or group bookings, make payments, modify and cancel bookings. Under “Marketing Tools” they can order brochures and collateral, have access to our brand image library that has thousands of pre-appproved images, create pre-approved flyers. “Training” explains our on line training tool “Carnival Passport”. “Resouce Center” has all the information about Carnival that agents want to know – all about our latest initiatives, a link to Carnival Passport where they can sign up for local events and ship inspections all over the US, they can even research every single ship – what’s in each cabin, information about the various on board public spaces, driving directions for the ports and the addresses for the ports, etc. There’s even a lot more information than I’ve listed above. The last tab “Sales” is where agents can find information on all our latest sales and promotions and group rates & fun points.
Travel Advisor Marketing Suggestions l always suggest agents find their niche and make sure they experience the product(s) they want to sell. Their personal enthusiasm for a product will sell volumes. Next, have a game plan – don’t just pick a ship and sail date because it sounds nice. Find a family or a group who are interested and find out what they want. This will give the agent a specific ship and sail date to focus on. Make sure they get the names, email addresses and phone numbers for anyone interested in traveling – again be very specific and reach out to your potential customers. Make sure they know that they are the travel agent coordinating this cruise/vacation. Keep it inexpensive. The best marketing can be done by picking up the phone, introducing themselves as the travel agent and explaining to the potential customer their value as a travel agent and trusted travel advisor.